Automotive aftermarket retailer CSK Auto, Inc., has unveiled its annual commercial trade promotion powered by RewardStream’s LifeCycle Marketing Platform and delivered through a strategic partnership with Continental Promotions Group. Offered through CSK Auto’s more than 700 ProShop wholesale auto parts centers, the program is a key part of CSK’s plan to grow market share in the Do-It-For-Me (DIFM) commercial auto parts business. The Vegas-themed ‘High Stakes Giveaway’ trade promotion is aimed at increasing CSK Auto’s momentum in the commercial auto parts market by rewarding commercial customers with both an instant award opportunity and an accumulation of a loyalty currency called ProShop Bucks.
With each on-line or in-store commercial purchase totaling $60 or more of a specific brand, many commercial customers will receive a program branded scratch card with their order. Each scratch card contains a promotional code that when submitted to the promotion website, allows the customer to redeem their award. Major awards include: Ford F-250, Paul Yaffe Custom Chopper, Saturn Sky Roadster, and others such as gift cards, branded merchandise and vacation packages. The scratch card may contain various denominations of ProShop Bucks that are deposited into a member’s account through the program website for redemption of an online award.
"We are extremely proud that CSK Auto, Inc. has chosen us for the second consecutive year to run their customer trade promotion," stated Peter Oxley, CEO of RewardStream. "The High Stakes Giveaway Promotion is a prime example of how our LifeCycle Marketing Platform helps our clients to optimize desired behaviors by using a combination of instant gratification and longer term rewards in a highly efficient and automated manner."
Greg Livingston, vice president of CSK ProShop said, "Last year’s promotion was highly successful and with the support of RewardStream’s reporting tools, we were able to identify key strengths and build upon them so that we could offer an even more attractive program to our commercial customers this year."