Mary DellaValle, Author at Brake & Front End - Page 2 of 11
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Editor’s Notebook: Mobile Ad Customer Engagement Spells Service Opportunities

A recent study issued by the Marchex Institute sought to answer some of the most pressing questions about consumer call behavior.

Successful 2013 APA Conference Delivers Networking Opportunities And Business-Building Tools, Awards Vendors

Automotive Parts Associates’ (APA) 32nd annual Shareholders’ & Manufacturers’ Conference, held March 14-16 in St. Augustine, FL, boasted 310 people in attendance, building on the momentum of last year’s successful event.

Editor’s Notebook: Extraordinary Customer Service Begins With A Great First Impression

Continuing last month’s discussion of ways to kick-start the new year, we’ll again focus on shop image because of its direct link to the overall customer experience and your shop’s bottom line. Satisfied customers speak volumes about the service they received, providing you with repeat business and a direct conduit to referrals.

Editor’s Notebook: New Year, Fresh Start

As you begin the year with a clean slate, realize that every facet of your business should be positioned to support your shop’s value proposition. Here are a few things to think about as you work on ways to fulfill your shop’s mission and grow your business.

Editor’s Notebook: What Keeps You Up At Night? Overcoming Next Year’s Biggest Business Challenges

As the year winds down, it’s not uncommon to think about challenges in the year ahead and how you will be addressing them. We often hear that the things that keep shop owners awake at night include those issues that relate to profitability, productivity and shop operations/expenses.

Editor’s Notebook: Maintenance Matters! Vehicle Checks and Customer Education Yield Unperformed Maintenance Dollars

  What’s the value of the un-educated consumer mindset toward preventive maintenance and its link to better-performing, safer, longer-lasting, more fuel-efficient vehicles? It’s a whopping $60 billion-plus. One of the main contributors of unperformed maintenance is consumer neglect due to the lack of knowledge about vehicle system operation, and the need for system checks at

Editor’s Notebook: We’re Kicking Things Up A Notch and Remaining Steadfast in Our Mission

In today’s competitive service environment, you need to work both harder and smarter to stay ahead of the competition. Beyond delivering highest-quality repairs and offering top-notch customer service, you wrestle with tough shop management issues on a daily basis. You also work hard on improving important business-building elements, like shop image and reputation, and making

Editor’s Notebook: Fall Car Care is in the Air and Central to the Northwood International Auto Show

If you’ve ever been involved in or hosted a Be Car Care Aware event, you know the power it can have in educating customers about how much money they can save with proper vehicle maintenance. You also know the value-added benefits of heightening your shop’s image in the community, earning existing customers’ lasting loyalty and prompting new referrals along the way.

Editor’s Notebook: August Is Brake Safety Awareness Month

For the sixth consecutive year, the Motorist Assurance Program (MAP) will sponsor a period of Brake Safety Awareness.

Editor’s Notebook: Preventive Maintenance Equals Safety, Dependability and Road Readiness

The Car Care Council’s website contains a wealth of car care information to help motorists address needed maintenance or repairs before hitting the road.

Protecting Your Shop’s Reputation on the Web

Your shop may not be safe in cyberspace. Check out this article to safeguard your shop from erroneous or negative comments posted on the Web by angry customers or competitors.

Editor’s Notebook: Be Your Own Steward

One of the most important jobs you have is to make sure your customers are satisfied and that they return to your shop for additional repairs and preventive maintenance. Exceeding their expectations should rank among one of your most important-customer service strategies.