Armor All has launched a new website that offers car care buffs tools and advice to create and maintain an ongoing car maintenance log. The company said the website, http://www.aa-ownercenter.com, will serve as a “one-of-a-kind centralized community for the art of car care with auto-related information on everything from car maintenance reminders to car care tips from trusted experts.”
Using the website, consumers can customize their own maintenance records based on their current vehicle requirements. Armor All also will host a message board where car enthusiasts can share information on various car-related topics. Each month a different car care expert will answer consumer questions about automotive maintenance. The Owner Center also will from time to time provide consumers with special discounts on various Armor All products.
"One of our goals for the Armor All Owner Center is to provide people with an online community where they can discover new car care tips, and exchange information with other members on their own tips and home remedies," said Jon Paluga, marketing manager for The Armor All/STP Products Company. "We wanted to make this a fun, interactive and informative site where people can go to participate in the art of car care."
Armor All also has teamed up with Busch Series driver Jon Wood to conduct a nationwide search for the #47 team’s pit crew member for a day, launching the "Detail it Yourself (DIY) Dare" contest. The DIY Dare contest is designed to uncover America’s best do-it-yourself "interior and exterior car cleaning buff." One lucky winner will receive a custom built, DIY Garage/Dream shop, and be named an "honorary" pit crew member for Wood’s #47 Armor All racing team during the Busch Series race at Lowe’s Motor Speedway in Charlotte later this season. The winner will be in the pit.
Contestants can enter the DIY Dare contest by logging onto http://www.aa-ownercenter.com. Contestants need to submit a photo of their newly washed and detailed car and a short statement describing how "nobody’s car looks as good as mine." The deadline to enter is June 30.
Five Semi-finalists will be selected and flown to Lowe’s Motor Speedway in North Carolina. The Semi-finalists will square off in a pit-crew challenge, with approximately 20 minutes to clean, buff and detail a very dirty car. A celebrity judging panel that includes Jon Wood will select one grand-prize winner, who will receive his/her own DIY Garage/Dream Shop. The winner will also participate as an "honorary" pit crew member for Wood’s #47 Armor All racing team during the Dollar General 300 Race on Friday, October 13 in Charlotte, NC.