Are You Trying To Be 'Competitive' Or Responsible?

Are You Trying To Be ‘Competitive’ Or Responsible?

With brakes, quality should always win out over price.

With brakes, quality should always win out over price. In our May 1962 issue, this dramatic advertisement reminded shop owners that just because brake linings looked good and were priced attractively, there really is no substitute for quality, and encouraged them to be both competitive and responsible.

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