Air Filter Show & Tell: Seeing Is Believing

Air Filter Show & Tell: Seeing Is Believing

selling air filtersAir filters are normal wear items that ­require regular checks and ­replacement.

Their role is to trap dirt particles that can cause damage to engine cylinders, walls, pistons and piston rings. In fuel-injected vehicles, the air filter also plays a role in keeping contaminants off the airflow sensor.

The engine management system can compensate for a dirty air filter up to a point, but when the restriction becomes too great, engine performance and fuel economy begin to suffer.

Regular inspections are key to ensuring optimal engine performance, airflow and horsepower. So, inspect the air filter at each oil change or when other maintenance is performed. Holding a bright shop light behind the ­filter element is the best inspection method.

Replace air filters every 15,000 miles or once a year, or if it’s leaking, torn, water- or oil- soaked, restricted or showing other signs of wear. If your customer lives in an especially dusty or dirty area, the air filter will need to be changed more often.

The factory recommended service intervals for air filters tend to be overly optimistic, with many in the 30,000- to 50,000-mile range. The life of any air filter ­depends on driving conditions, how much dirt the filter is exposed to and the design of the filter itself.

Some air filters have greater “depth” and holding capacity to extend filter life. There is a balance between it being highly efficient, but not clogging up too quickly or becoming too restrictive.

A filter’s efficiency depends on the media used. Most pleated paper air filters are made of cellulose and/or synthetic fibers. The size and distribution of the fibers ­determine the filter’s ability to trap dirt, the amount of dirt the filter can hold and the amount of incoming air that will be restricted. Better-quality filters may be treated to make them water-resistant. Rain and road splash can sometimes enter the air filter housing where it can make ­untreated paper filter media swell and ­deteriorate.

Seeing Is Believing

Air filter replacement shouldn’t be a tough sell. Once you show a customer their dirty filter, the need for replacement becomes obvious. Further, taking the time to educate your customer on the benefits of ­replacement will help make the choice for replacement a no-brainer. Use a high-quality filter and justify the cost by extolling the many dividends. A new air filter can extend engine life, increase fuel economy and boost engine performance and horsepower. You can’t put a price on that.

You May Also Like

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

PRT, an ADD Group brand, announced the launch of 30 new complete strut assemblies for light vehicles, SUVs and pickups, which it said represent more than 10 million vehicles in new coverage.

The launches covers a range of vehicle applications, including the Hyundai Tucson, Kia Sorento and Acura RDX, in addition to brand-new applications, such as the GMC Acadia 2021, Chevrolet Blazer 2021, and Subaru Outback 2021, among others.

RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.

Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Continental Tire Opens Retread Solutions Center in South Carolina

The company said it hopes to uncover new improvements and technologies to innovate the retread process.

Sun Auto Tire & Service Expands Texas Store Count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Other Posts

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.