Aftermarket Auto Parts Alliance Wraps Up Its Muscle Car Madness Promotion With Giveaway Of 4th Car
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Aftermarket Auto Parts Alliance Wraps Up Its Muscle Car Madness Promotion With Giveaway Of 4th Car

Chuck Franklin of Chuck & Meredy’s Auto Service in Big Rapids, Michigan, won the toss for $50,000. With the money, he successfully bid for a limited edition 2011 Camero SS.

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Twenty-five Auto Value/Bumper to Bumper winners in the Muscle Car Madness Sweepstakes gathered in Indianapolis site of the Mecum’s 2016 Indy Spring Classic in the culmination of the promotional event. The group made up of service center operators enjoyed an automotive-themed weekend, loaded with food, fun and entertainment.

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Alliance - Muscle Car Madness SweepstakesOn Thursday, the group arrived to a welcome reception and dinner that culminated with the attending service centers selecting their own lucky number to see who would win the $50,000 to bid on the car of their choice at the Mecum Auction on Saturday.

On Friday, the attendees participated in a variety of entertainment opportunities suiting their personal preference, including attending Indy 500 practice sessions, previewing the 500-plus cars offered for sale at the auction along with some shopping and sightseeing. That evening, at a dinner event, a second round of lucky numbers was drawn.

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Chuck Franklin of Chuck & Meredy’s Auto Service in Big Rapids, Michigan, a customer of Alliance shareholder Auto-Wares, and Scott Casella of City Tire Co. in Pittsfield, Massachusetts, a customer of Alliance shareholder Hahn Automotive, were selected for the coin toss that would designate the final winner. Franklin won the toss and the $50,000, while Casella took home the second place prize of $500.

“I was stunned,” said Franklin, “I’ve never won anything like this.” After admiring the cars, Franklin observed that, while the auction was featuring the classic Muscle Cars of the last century, “It looks to me a smart buy would be to invest in a future classic.”

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Franklin won the bidding for a limited edition 2011 Camero SS, one of only 250 produced with the 545 HP six speed manual transmission. “This is a car that will only appreciate over the years,” said Chuck. “And with thanks to Auto Value, I bought it, paid taxes and commission and shipped it home with enough leftover to put a dent in what I’m going to owe Uncle Sam. What a weekend!”

The Muscle Car Madness Sweepstakes began in the fall of 2015 and three previous lucky winners received vintage American Muscle Cars, including a ‘69 Mustang Fastback, a ‘71 Chevelle Malibu and a ‘69 Dodge Challenger. Over the same time period, 25 contestants were selected to travel to Indianapolis to the Mecum Auction where the one lucky individual was selected to win the money to buy a car. There were more than 100,000 entries during the promotional period.

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