Advance Auto Parts To Sponsor Florida Georgia Line's 2017 'DIG YOUR ROOTS' Tour

Advance Auto Parts To Sponsor Florida Georgia Line’s 2017 ‘DIG YOUR ROOTS’ Tour

"We are proud to join Florida Georgia Line as a presenting sponsor of their 2017 'DIG YOUR ROOTS' tour," said Walter Scott, Advance's chief marketing officer. "Brian and Tyler are car enthusiasts, and we look forward to helping bring their music to our millions of customers and 74,000 team members across North America."


Advance Auto Parts Inc.
has announced that the company is sponsoring the 2017 dates on superstar duo Florida Georgia Line’s (FGL) nationwide “DIG YOUR ROOTS” tour.

The tour will crisscross North America with stops from Houston to Quebec and everywhere in between. The first run in 2017 got underway Friday, Jan. 27 in Tallahassee, Florida. With special guests Dustin Lynch and Chris Lane along for the ride, select dates also will include newcomers Ryan Follese, Seth Ennis and Morgan Wallen.

Praised as “one of the hottest country acts alive” by MusicRow Magazine, the history-making duo of Tyler Hubbard and Brian Kelley have already broken attendance records, played to more than 1 million fans and featured headline-grabbing guest appearances on the last leg of their sold-out DIG YOUR ROOTS tour.

“We are proud to join Florida Georgia Line as a presenting sponsor of their 2017 ‘DIG YOUR ROOTS’ tour,” said Walter Scott, Advance’s chief marketing officer. “Brian and Tyler are car enthusiasts, and we look forward to helping bring their music to our millions of customers and 74,000 team members across North America.”

“We are thrilled to partner with Advance Auto Parts for this extended run of our DIG YOUR ROOTS Tour,” Hubbard said of the new tour sponsorship. “Both BK and I are huge fans of cars, dirt bikes and four-wheelers, so this was a perfect fit.”

Kelley said, “Everything got started for us while touring the Southeast in my black 2004 Chevrolet Tahoe, which may have needed a part or two along the way! So we are excited to have all of the Advance folks out on the road with us.”

FGL is touring in support of its 2016 chart-topping BMLG Records “DIG YOUR ROOTS” album, which has already delivered back-to-back No. 1 singles with the double platinum-certified “H.O.L.Y.”, which spent 18 weeks atop Billboard’s Hot Country Songs chart and gold-certified “May We All” (featuring Tim McGraw). The duo’s third chart-rising single, “God, Your Mama, And Me,” is a collaboration with the Backstreet Boys. To date, the duo has released 12 chart-topping singles.

“This is an exciting partnership for our customers, vendors and team members that aligns well with the passion that the Advance team has for our customers,” said Scott. “We want to thank both BMLG Records and LST Marketing for their efforts and creativity in building this program.”

For more information on Florida Georgia Line and the DIG YOUR ROOTS tour, visit floridageorgialine.com.

You May Also Like

Standard Motor Products Expands Emission Control Program

SMP’s program features more than 3,500 parts, including EVAP, EGR and positive crankcase ventilation products.

Standard Motor Products, Inc. (SMP) announced it is expanding its Emission Control program, which includes evaporative emission control (EVAP), exhaust gas recirculation (EGR) and positive crankcase ventilation emission control systems.

Standard’s EVAP program features over 1,300 part numbers and includes Vapor Canister Purge Pumps, Vapor Canister Vent Hoses, Vapor Canister Purge Valve Hoses, Canister Vent Solenoids, Fuel Vapor Canisters, Canister Vent Valves, Canister Purge Valves, Fuel Vapor Leak Detection Pumps, Canister Purge Solenoids and more. Recently released Standard EVAP components include Vapor Canister Purge Pumps for more than 2 million General Motors SUVs, like the 2023-21 Chevrolet Trailblazer. Fuel Vapor Canisters have been added recently for the 2022-20 Ford Transit, 2023-19 Nissan Altima and more. Canister Purge Solenoids are new for Dodge and Jeep vehicles through 2024.

CAWA Accepting Applications for MPA Scholarship Awards

The deadline for submitting applications for the MPA Selwyn Joffe Awards is May 31.

Repairify Announces Executive Leadership Changes

The company has named Craig Edmonds as president of asTech among other executive appointments.

KYB Launches New Digital Catalog App

The updated app provides much more accurate part number recommendations, according to KYB.

PRT Launches 22 New Products on Complete Strut Assemblies

The new items come to expand the PRT portfolio in North American Market and represents more than 12 Million vehicles in new coverage.

Other Posts

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

RNR Tire Express Rides Franchise Momentum Into 2024 

The company said it had a year of growth, with the opening of 15 new franchise locations.

Transtar Industries Launches Remanned Transmission Products

The company provides a sustainable solution for transmission products and simplified complex vehicle repair.