Advance Auto Parts Becomes Title Sponsor of the World of Outlaws Sprint Car Series

Advance Auto Parts Becomes Title Sponsor of the World of Outlaws Sprint Car Series

Advance Auto Parts has signed on as the 2008 title sponsor for the World of Racing's World of Outlaws Sprint Car Series. The Advance Auto Parts World of Outlaws Sprint Car Series will celebrate its 30th Anniversary in 2008 with more than 85 event nights in the U.S. and Canada beginning with the season opener at Volusia Speedway Park on Feb. 8 and culminating in November in Charlotte, NC, with the 2008 World of Outlaws World Finals at Lowe's Motor Speedway.

Advance Auto Parts has signed on as the 2008 title sponsor for the World of Racing’s World of Outlaws Sprint Car Series. The Advance Auto Parts World of Outlaws Sprint Car Series will celebrate its 30th Anniversary in 2008 with more than 85 event nights in the U.S. and Canada beginning with the season opener at Volusia Speedway Park on Feb. 8 and culminating in November in Charlotte, NC, with the 2008 World of Outlaws World Finals at Lowe’s Motor Speedway.

In addition to the title sponsorship, Advance will be the 2008 Official Auto Parts Store for the World of Outlaws Late Model Series, while continuing its role as title sponsor of the Advance Auto Parts Super DIRTcar Series.

“Over the past 10 years with the Advance Auto Parts Super DIRTcar Series we have become big believers in dirt track racing,” said Sam Hampton, Advance Auto Parts director of marketing. “We’ve watched World of Outlaws racing as fans, we know the rich 30-year history of the series and look forward to introducing Sprint and Late Model fans to Advance Auto Parts on a national basis. We’ve always looked forward to Modified action at the Florida DIRTcar Nationals and couldn’t think of a better place to kickoff our sponsorships of all three of dirt racing’s premier divisions in 2008.”

In 2007 the World of Outlaws made its return to major national cable television with programming on SPEED reaching 74 million homes and ESPN2 reaching 92 million homes. The millions of fans tuning in at home paired with sold out crowds throughout the country marked a renaissance for the World of Outlaws in 2007 and the 2008 title sponsorship announced today continues the momentum that has attracted Quaker State, SuperClean, Mahindra Tractors, Crane Cams, Qwik Liner and Americas Best Value Inn amongst others as official partners.

“This is a big day for the World of Outlaws and the sport of dirt track auto racing as Advance Auto Parts is making a major statement and confirming today what the leaders in our sport have known, that dirt racing is a great place for major brands to invest their advertising dollars,” said World Racing Group Chief Marketing Officer Ben Geisler. “We’ve seen Advance Auto Parts’ marketing efforts in action with the Advance Auto Parts Super DIRTcar Series in the Northeast and are truly excited for the Sprint and Late Model fans, drivers and promoters across the country who will be very pleased with Advance Auto Parts as a partner who will work with us to exemplify what makes dirt track racing and the World of Outlaws truly unique.”

For more information about the 2008 Advance Auto Parts World of Outlaws Sprint Car Series, visit www.WorldofOutlaws.com.

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