Organizers of the AAPEXedu Webinar Series say the program is off to a solid start with 218 registrants participating in the first attendee webinar, “Prospect to Customer: How to Use Micro-Conversions to Build Your Business.” The first exhibitor webinar, “The Exhibitor Report Card from AAPEX 2013,” drew 114 registrants.

The webinars are being offered to ensure attendees and exhibitors grow their businesses at the 2014 Automotive Aftermarket Products Expo (AAPEX), slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas. Steve Miller, strategic marketing expert, is leading the new exhibitor and attendee webinars for AAPEX.

AAPEX organizers are providing the monthly webinars at no cost to exhibitors and attendees. The initial webinars were held Feb. 4 and Feb. 5. The second exhibitor webinar in the series is scheduled for 4 p.m. EST on Tuesday, March 11, while the next attendee webinar is set for 11 a.m. EST on Thursday, March 13. Both will focus on “Social Media for B2B.”

Additional exhibitor and attendee webinars in the AAPEXedu series will cover “How to Use Video” (April), “Content Marketing” (May), “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August) and “Copywriting” (September). In October, right before AAPEX, the exhibitor webinar will focus on “Boothmanship for AAPEX,” while the attendee webinar will highlight, “How to Get the Most Out of AAPEX.”

The 2014 AAPEX is expected to feature more than 2,400 exhibitors and approximately 5,000 booths. For more information about AAPEX 2014, visit www.aapexshow.com.