AAMCO Transmissions Teams with IndyCar Series for Pole Award

AAMCO Transmissions Teams with IndyCar Series for Pole Award

AAMCO Transmissions will serve as the "Official Automotive Transmission Repair Company" of the IndyCar Series, officials announced April 24. As part of the agreement, AAMCO will sponsor the Pole Award for every IndyCar Series event for the remainder of this season, including the Indianapolis 500.

AAMCO Transmissions will serve as the "Official Automotive Transmission Repair Company" of the IndyCar Series, officials announced April 24.

As part of the agreement, AAMCO will sponsor the Pole Award for every IndyCar Series event for the remainder of this season, including the Indianapolis 500. Beginning Saturday, April 28 at Kansas Speedway, the AAMCO Transmissions Pole Award will be presented to the series’ top qualifier along with a check for $10,000. The award increases to $100,000 for the polesitter at the Indianapolis 500. To be eligible for the AAMCO Transmissions Pole Award, cars must carry the AAMCO contingency decal.

During each race weekend, AAMCO will play host to local dealers at the track with a select dealer presenting the Pole Award following the completion of qualifying. Additionally, AAMCO is planning internal promotions for race tickets, autographed merchandise and more. In-store point-of-sale materials and promotions in support of the IndyCar Series sponsorship will be made available to all AAMCO dealers to execute in their retail location this season.

AAMCO also recently announced plans to serve as the co-primary sponsor for the No. 5 Honda-powered Dallara driven by Sarah Fisher for Dreyer and Reinbold Racing. Fisher will be featured in a new television, radio, Internet and print advertising campaign educating consumers about symptoms of car or transmission problems, themed "Don’t Worry. I Gotta Guy – AAMCO." The campaign, which is targeted toward women and a younger demographic, is scheduled to launch in May.

Mike Ganjei, Chairman of AAMCO’s National Creative Committee, said "AAMCO dealers will have the opportunity to implement exciting consumer promotions surrounding our sponsorship of the IndyCar series and Sarah Fisher. It gives dealers a great platform to highlight AAMCO’s expansion into the complete car care business."

"I’m really excited to see the AAMCO sponsorship expand to also encompass the Pole Award," Fisher said. "AAMCO is very big-picture oriented, and venturing into other elements of our series is smart."

For additional information, visit www.aamco.com.

You May Also Like

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”

MEMA, The Vehicle Suppliers Association, announced its 120th anniversary, a milestone it said "underscores the association's enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers."

MEMA was founded on March 2, 1904, in Cleveland, Ohio, to represent the burgeoning automotive parts manufacturing industry. For the last 120 years, MEMA and its members have been at the forefront of advocacy, innovation and collaboration, the association said.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

MEMA Aftermarket Suppliers Becomes UAF Gold Lifetime Trustee

The partnership with UAF is a commitment to the future of the automotive aftermarket, MEMA Aftermarket Suppliers said.

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

FCS Introduces 18 New Numbers in February

The new release includes 4 shock absorbers and 14 suspension struts.

Other Posts

Philips Releases GoPure Advanced Automotive Air Purifier

It filters out 99% of bacteria and respiratory viruses and fits in the cupholder.

AP Emissions Releases New Part Numbers for February

The 12 new SKUs cover 6 million VIO.

MANN+HUMMEL NA Aftermarket Shows Right to Repair Support

Representatives from MANN+HUMMEL’s North American aftermarket brands recently visited Capitol Hill to express their support for H.R. 906.

Federated Upgrades Car Care Center Program

The enhanced program features updated signage, marketing support, image-enhancing tools, wearables, business management assistance and other information to help with day-to-day shop operations.