AAMCO this week unveiled a $30 million advertising campaign, the largest in the company’s 46-year history, to remind drivers that AAMCO is there for them during these tough economic times.
The “Romance of the Road” campaign launched in the Baltimore and Washington, D.C. markets and will begin to air in AAMCO’s key markets across the U.S., Puerto Rico and Canada during the next three months. The campaign, which highlights car owners’ love of the road and their relationship with their cars and trucks, illustrates AAMCO’s evolution from transmission specialists to full-service auto shops, specializing in everything from transmissions to tune-ups.
The Philadelphia-based auto care franchise has been known for decades for its TV advertisements and well-known slogan, "Double A – Beep Beep – M-C-O." The “Romance of the Road” campaign, created by Washington, D.C.-based Qorvis Communications, includes television, radio, online and print advertisements and imagery for marketing and in-store use. The three core TV spots can be seen at http://www.youtube.com/AAMCOCarCare.
"Car owners have long recognized AAMCO as the leader in transmissions, and now our deep, unmatched auto expertise extends to total car care services," said Mike Ganjei, president, National AAMCO Dealers Association. "AAMCO’s advertising campaign reassures consumers in an uncertain time, given recent dealership closings and other economic news, that AAMCO is that trusted neighborhood technician drivers can depend on."
This advertising campaign also unveils AAMCO’s new logo that highlights both its expertise in transmissions and its total car care services. A new website and mobile application will follow later this summer as part of a social media campaign to engage drivers on and off the road.
AAMCO’s advertising campaign is especially timely, given that a recent national survey conducted on behalf of AAMCO by Clarus Research Group showed that 63 percent of car owners are putting off not only purchasing a new car but also repairs and maintenance to save money. The advertising campaign recognizes that consumers will be driving their vehicles longer than ever and reiterates that AAMCO is locally owned and operated, reliable, affordable and can handle all car care and maintenance needs.
"Consumers have a long and storied history with the automobile and AAMCO has been there, every mile, for nearly five decades," said Qorvis Managing Partner Michael Petruzzello. "Qorvis is proud to partner with AAMCO and continue the company’s great advertising tradition, illustrating that when car owners need a technician they can trust, AAMCO is there."