Looking to take your TPMS service to the next level? Here are three tips you can implement quickly to increase customer loyalty and improve the overall profitability at your shop.
Tip 1:
Put a TPMS Tool At The Front Counter
Some large new car dealerships have started to keep a dedicated TPMS tool in the service lanes. At first, it was a way to solve common TPMS problems without having to use a bay. But they soon realized that customers were more likely to authorize TPMS diagnostics and sensor replacement once they realized the complexity of the system.
The presence of a dedicated TPMS tool builds credibility for your shop. Having a technician running around letting 10 psi out of a tire in 20 seconds is not exactly a confidence builder for the customer. Also, using a proper tool can help avoid long test drives waiting for the light to reset. A tool can be used as a quality control measure to ensure the TPMS light will not come back on.
Tip 2:
Stock Up!
Even if your shop sells or services only a few tires a week, you should stock an assortment of service kits and sensors. Most tire product suppliers have cabinets filled with the kits and sensors you will need the most. Not having the parts to service sensors might leave a car stuck in a bay that could be used for other repairs.
Stocking sensors has become a lot easier. With the introduction of programmable sensors, you can cover the vehicles in your area with just a few part numbers.
Tip 3:
Air Up!
Building a tire fill station at your shop can bring many benefits. First, it keeps customers coming to your store for a simple tire-fill service. You can offer it as a free customer-focused service, which promotes brand loyalty. The station can also be used as an educational tool around TPMS and proper tire management. And last but not least, they can help keep your bays open for larger, more profitable services.
