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By Bob Cooper

Here’s where a lot of shops and dealerships get into trouble. They’ll tell themselves that their businesses are doing well, and all they want to do is “fine-tune” their operations rather than grow.

There’s a lot to be said for that, but even if you’re pleased with the performance of your business, you still need to set a growth goal of at least 10%.  Why? Because not only is there no certainty in the future, but you can bet that the competition is going to be tougher in the coming year. So even if you simply want to maintain your sales, we encourage you to set a 10% growth goal. That way you’ll have a better chance of landing where you want to be!

For additional help building a more successful auto repair business, learn more about the one-on-one coaching and customized action plan offered through the Elite Coaching Program.