MEYLE Revamps Its Brand Identity As 'Driver's Best Friend'

MEYLE Revamps Its Brand Identity As ‘Driver’s Best Friend’

At Automechanika Frankfurt , MEYLE surprised visitors with a revamped brand identity, sending a clear message of being “Driver’s best friend.”

meyle-brand-logo-2016“With the brand relaunch, we are sharpening our brand image,” said André Sobottka, board member in charge of sales, marketing and communications. “MEYLE products are designed to quickly become a driver’s best friend: Each MEYLE part allowing a professional mechanic to perform the required repair swiftly and remedy the problem reliably is a testimony to our expertise.

“This is our incentive and a core value deeply ingrained in the corporate DNA: We apply the most stringent quality standards from design and production at our own facilities to logistics and customer service. This becomes manifest in the superior quality of the MEYLE parts and, in particular, in our range of technically enhanced heavy-duty parts designed to outshine their OE equivalent. Our new logo and claim ‘Driver’s best friend’ have been designed to deliver this message to the customers,” said Sobottka.

With a total of 21,000 items, of which 750 are heavy-duty parts, the current product range offered by MEYLE is available for virtually all popular vehicle applications, according to the company. The focus of the company’s team of dedicated engineers is on developing intelligent products and services designed to maximize repair process efficiency.

Sobottka explained, “The hallmarks of sustainable repair services are quality, reliability and trust. As an owner-operated company, we ensure this by consistently thinking and acting with the future and mind: Our parts undergo continual quality control from material selection to finished product. In devising service solutions, we always think from the ground up adopting the perspective of car drivers and workshop professionals. For both of them, product reliability is a key quality feature. Experiencing the durability of MEYLE products will inspire trust and passion for the MEYLE brand, thus winning repair shops loyal customers. Manufacturing expertise, technical know-how and passion combine to make the MEYLE brand a dependable partner to count on in a highly competitive and cost-sensitive business environment.”

You May Also Like

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”

MEMA, The Vehicle Suppliers Association, announced its 120th anniversary, a milestone it said "underscores the association's enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers."

MEMA was founded on March 2, 1904, in Cleveland, Ohio, to represent the burgeoning automotive parts manufacturing industry. For the last 120 years, MEMA and its members have been at the forefront of advocacy, innovation and collaboration, the association said.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

MEMA Aftermarket Suppliers Becomes UAF Gold Lifetime Trustee

The partnership with UAF is a commitment to the future of the automotive aftermarket, MEMA Aftermarket Suppliers said.

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

FCS Introduces 18 New Numbers in February

The new release includes 4 shock absorbers and 14 suspension struts.

Other Posts

Philips Releases GoPure Advanced Automotive Air Purifier

It filters out 99% of bacteria and respiratory viruses and fits in the cupholder.

AP Emissions Releases New Part Numbers for February

The 12 new SKUs cover 6 million VIO.

MANN+HUMMEL NA Aftermarket Shows Right to Repair Support

Representatives from MANN+HUMMEL’s North American aftermarket brands recently visited Capitol Hill to express their support for H.R. 906.

Federated Upgrades Car Care Center Program

The enhanced program features updated signage, marketing support, image-enhancing tools, wearables, business management assistance and other information to help with day-to-day shop operations.