Kukui Corp. Launches Kukui 4.0 Software Platform

Kukui Corp. Launches Kukui 4.0 Software Platform

Kukui 4.0 is designed to solve the problems that automotive service center owners struggle with every day.

Kukui Corp. has launched the newest version of its marketing software platform, Kukui 4.0. Developed with input from automotive industry coaches and shop owners, Kukui 4.0 is designed to solve the problems that automotive service center owners struggle with every day.

kukui-corp-2016-logoWith consumers communicating and interacting on a variety of mediums, today’s shop owners need to be well-versed on how to market across multiple channels. Kukui says it has made that process easier with the advent of its original marketing platform, which not only provides clients with an easy way to manage a wide range of marketing efforts, but also measures the effectiveness of those initiatives. Kukui 4.0 improves on the base platform, offering shop owners a more responsive and customizable solution.

Kukui 4.0 provides a number of new features to help clients stay ahead of the marketing curve, including improved data analytics, a user-friendly direct mail program and a new follow-up module to make client outreach easier.

The updated platform offers shop owners the latest data on every facet of their business. They can quickly determine how marketing programs are impacting revenue and generate reports on new customer acquisitions, average retention levels and business performance. Kukui 4.0 also offers shop owners the ability to compare their performance to industry metrics to see how they rank on a larger scale.

“The data we are providing to our clients through 4.0 is unparalleled and allows shop owners to dig deep to identify areas of concern,” said Kukui Corp. CEO Todd Westerlund. “We believe that this level of information will help our clients transform their businesses.”

Another key aspect of Kukui 4.0 is its focus on helping shop owners with client retention. The new follow-up module will automatically generate a call list of customers who are due for upcoming service or maintenance, so that service writers can follow up without having to do additional research. The program also includes a sales script that staff members can use to secure more appointments.

“We’ve been testing this program for some time and have seen incredible results,” said Chris Price, owner of Saratoga Shell in San Jose, California, and an advisory board member for Kukui. “It really helps put our reminder calls front and center and gives us the opportunity to interact with customers in a more personal way.”

The software is available on a monthly subscription basis, which also includes access to a dedicated marketing coordinator.

You May Also Like

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”

MEMA, The Vehicle Suppliers Association, announced its 120th anniversary, a milestone it said "underscores the association's enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers."

MEMA was founded on March 2, 1904, in Cleveland, Ohio, to represent the burgeoning automotive parts manufacturing industry. For the last 120 years, MEMA and its members have been at the forefront of advocacy, innovation and collaboration, the association said.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

MEMA Aftermarket Suppliers Becomes UAF Gold Lifetime Trustee

The partnership with UAF is a commitment to the future of the automotive aftermarket, MEMA Aftermarket Suppliers said.

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

FCS Introduces 18 New Numbers in February

The new release includes 4 shock absorbers and 14 suspension struts.

Other Posts

Philips Releases GoPure Advanced Automotive Air Purifier

It filters out 99% of bacteria and respiratory viruses and fits in the cupholder.

AP Emissions Releases New Part Numbers for February

The 12 new SKUs cover 6 million VIO.

MANN+HUMMEL NA Aftermarket Shows Right to Repair Support

Representatives from MANN+HUMMEL’s North American aftermarket brands recently visited Capitol Hill to express their support for H.R. 906.

Federated Upgrades Car Care Center Program

The enhanced program features updated signage, marketing support, image-enhancing tools, wearables, business management assistance and other information to help with day-to-day shop operations.