The Automotive Distribution Network has named Federal-Mogul Motorparts a strategic partner across all available product categories.
“This new relationship enables the Network’s growing membership to maximize sales and marketing opportunities with the manufacturer across the board, while offering a greater array of premium-branded auto parts to expanding markets throughout the United States, Canada, Mexico and Guatemala,” said David Prater, president of the Network. “Additionally, the Network is better positioned to take advantage of Federal-Mogul Motorparts’ successful Garage Gurus ‘Tech First’ training initiative, providing technicians with the latest tools and information so that they can keep pace with emerging vehicle technologies, on-site, online and on-demand.”
The Network’s shareholders and members plan to leverage the name recognition of products under the Federal-Mogul Motorparts umbrella to develop robust marketing programs that will grow their businesses with such brands as Champion spark plugs, Wagner brakes, ANCO wiper blades, Fel-Pro engine products and MOOG chassis components.
The Network’s strategic partnership with Federal-Mogul Motorparts also strengthens the group’s standards for offering products that utilize differentiated technologies to improve overall consumer satisfaction and driver safety, says Jeff Hobson, the Network’s vice president of product.
“This powerful partnership opens several doors for the Network’s members to build upon the excellent reputation of Federal-Mogul Motorparts’ brands with the end user. The Network’s customers appreciate the superior quality of Federal-Mogul Motorparts’ premium-branded products, which are synonymous with quality, safety and performance.”